Consulting
Strategic positioning, compelling copywriting, and elite customer experience evaluations . . . for Manawatu businesses ready to compete at a higher level.
Progressive, competitively-minded, growth-focused businesses may want more than to be simply featured in the Palmerston North Business Showcase.
If you think that might be an accurate statement about your own organisation, please first read my own “profile” here:
I can offer the following core consulting services to such enterprises:
Competitive Positioning Strategy
This involves deep-dive, detailed investigation and drill-out of your operating and commercial strengths and weaknesses, and the clear identification of your most viable, optimum Points of Difference . . . to inform either a new, or a refinement of your existing, marketplace positioning strategy.
Competitive Positioning Communications & Copywriting
Consolidating and putting your new marketplace positioning strategy into operation requires skilful, compelling written communications – across all mediums and channels you currently rely on for the promotion of your business to clients or customers.
Website Upgrade Project Management & Copywriting
New or refined marketplace or industry positioning must be directly reflected in your primary public-facing promotional tool . . . your website.
An adjunct – as opposed to a stand-alone – service, this is offered ONLY where the two above services have also been provided.
I have an established working relationship with an especially talented offshore digital communications technology company. It’s an impressive, yet cost-efficient, agency specifically qualified and equipped to take my working briefs and, under my project management, produce competitively-superior, strategy-aligned digital presence upgrades.
Elite Customer Service Evaluations
One of the core considerations for the management of a genuinely progressive, competitively-minded organisation, is how it is perceived by customers and potential customers.
The frontline or “face” of many businesses is never truly known to its top-level management. Yet it’s where you win or lose customers every single day.
Consider this an “elite” and genuinely strategic version of “mystery shopping” . . . one that provides you not only with genuine executive-level analytical, deeply detailed and multi-faceted commentaries on your performance at the coalface, but also strategic, implementable recommendations for improvement.
High-impact positioning isn't about shouting louder. It's about presenting your business with clarity, authority, and meaningfully differentiated, undeniable value.
Whether you require a strategic review, narrative refinement, or a customer experience evaluation . . . I will work with genuinely hungry, growth-focused enterprises to clarify and sharpen their competitive positioning.
